If you look up the word TUANIS in the Urban Dictionary you
will find the following. Costa Rican/Central American slang. Pronounced: to-wah-nees. Used to describe
Possible derivative of English phrase "TOO
NICE", from Costa Ricas' Gulf coast Jamaican descended population in
Limon. Also rumored to be created from a Tico slang called Malespín. The
Costa Rican army, in the middle of the war with Nicaragua, found out that the
military orders were being intercepted by the "Nica" spies so when
the Tico's wanted to get the message across that everything was good
"buenos" the general Malespín proposed that the letter B was changed
to T, the letter E was changed to A, the letter O was changed to I forming the
word TUANIS. So TUANIS is the code word for "Buenos" (meaning
good, great) in Malespín.
Adjective used to denote a general sense of wellbeing.
Noun that indicates coolness.
Synonym to the phrase Pura Vida.
Sometimes used as a salutation or affirmation.
That is the Urban Dictionary's explanation
of what TUANIS is but in reality TUANIS is much more then that, it truly is a
new a new state of mind. Once you grasp it and learn to reflect
TUANIS in your life it will change you forever. The following is
a condensed version of my story and introduction to TUANIS.
Tiring of the “Rat Race”, Nader Sherif escaped
from L.A. To a peaceful, seaside village in Costa Rica in 2005. With a few
dollars to his name he sold all of his personal belongings, packed up his
two dogs and he and his girlfriend headed to the remote jungles somewhere
near the ninth parallel. With no command of the language or any
familiarity of the culture or its people, Costa Rica brought some
of Nader's most difficult challenges. While working ridiculous hours
to establish himself as a self-employed Realtor, Nader found himself
falling in love with this tiny, little country in Central America.. Sure the
beaches were beautiful but it was the lifestyle that Nader really
fell in love with. It was like yesterday as Nader put it when he told me about
the fall that started it all.
The road was more like a trail than a road with
its sharp jig jags resembling a dusty snake working its way over the
mountains of Montezuma located on the North West Pacific coast of Costa
Rica. It was the dry season and the road hadn't seen a drop of water for 2
months. Their car bounced and jarred from side to side navigating the
precariously narrow road with the holes and ruts causing the tires to slip
and spin at every switchback. Dust floated from the road like smoke and
the lack of visibility made this drive all the more miserable and
Ahead of the car bounced along a homemade
motorcycle with two men carrying a 5 gallon can of gasoline. The
black smoke mixed with the dust completely blinding the driver. One
minute Nader couldn't see the motorcycle and the next minute the brake
light of the bike was nearly smashing into the hood of his car.
The incline became nearly unbearable and Nader
could see the motorcycle bouncing against the skyline. The ruts and
holes became worse and the bike began bouncing uncontrollably. The
bike sped along and hit one last rut and the bike bounced backwards,
dumping the two riders and the gas can to the road and the two riders slid
nearly under the tires of his car.
Nader stopped the car and lept from the driver's
seat to check on the riders. The bike layed on the road, engine
idling and tires spinning. The gas can settled to the edge of the road and
the drivers were attempting to get up and steady themselves.
Nader panicked to see the back passenger rise
from the street dust sticking to his bloody face. In broken Spanish,
Nader asked if they were alright and from the mask of dust, blood and pain
broke a smile that exclaimed, "TUANIS"!
The two passengers dusted themselves off, shook
hands with Nader and assured him that he was ok, righted the bike and
continued up the mountain...Nader was beside himself. When he got
back into town he began asking around about "TUANIS". What
did it mean? How could someone endure an accident like that, brush
it off and continue on their way and be happy about it?!?!
That moment was a crucial turning point in
Nader's life, that moment was when TUANIS APPAREL was really born. In
2005 Nader and his girlfriend Beth sold everything they owned, packed up
their two dogs and moved to Costa Rica...their family and peers thought
that they were absolutely insane. Nader's quest for paradise became
a journey within himself which led him to the TUANIS lifestyle. TUANIS helped
him realize that is no such place called paradise and in order to
reach paradise he needed to to change his approach on life which started
with changing the way he viewed everything around him, that was the moment
Nader had his epiphany and that epiphany was TUANIS.
Years later, Nader has returned to the United
States with his now wife Beth and his daughter Sheyla. He recognized
the stark contrast of TUANIS and how many are currently living here in the
1st world. Much like Nader has instilled the important messages of TUANIS
to his daughter he's now decided to introduce TUANIS to the world through
his company TUANIS APPAREL. It's time to change the state of
the world but to do that you need to change your state of mind.
TUANIS is more then just a brand, It's a
new way to live.. It's about enjoying the moment and letting things happen the
way the are suppose to. It's not a remedy. It's not a
cultural anesthetic like so many first world "cures". It's
not a materialistic band aide to get you through the day. It's not just a
change of vocabulary. The TUANIS lifestyle is designed for those who are
tired of the Rat Race. Stop racing through the day and start embracing it!
Reflect your decision to change your lifestyle by wearing TUANIS Brand
Tuanis...Change Your State of Mind.