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If you look up the word TUANIS in the Urban Dictionary you will find the following. Costa Rican/Central American slang. Pronounced: to-wah-nees. Used to describe something cool. 

    Possible derivative of English phrase "TOO NICE", from Costa Ricas' Gulf coast Jamaican descended population in Limon. Also rumored to be created from a Tico slang called Malespín. The Costa Rican army, in the middle of the war with Nicaragua, found out that the military orders were being intercepted by the "Nica" spies so when the Tico's wanted to get the message across that everything was good "buenos" the general Malespín proposed that the letter B was changed to T, the letter E was changed to A, the letter O was changed to I forming the word TUANIS. So TUANIS is the code word for "Buenos" (meaning good, great) in Malespín. 

Adjective used to denote a general sense of wellbeing.
Noun that indicates coolness.
Synonym to the phrase Pura Vida.
Sometimes used as a salutation or affirmation.

    That is the Urban Dictionary's explanation of what TUANIS is but in reality TUANIS is much more then that, it truly is a new a new state of mind. Once you grasp it and learn to reflect TUANIS in your life it will change you forever. The following is a condensed version of my story and introduction to TUANIS.

    Tiring of the “Rat Race”, Nader Sherif escaped from L.A. To a peaceful, seaside village in Costa Rica in 2005. With a few dollars to his name he sold all of his personal belongings, packed up his two dogs and he and his girlfriend headed to the remote jungles somewhere near the ninth parallel. With no command of the language or any familiarity of the culture or its people, Costa Rica brought some of Nader's most difficult challenges. While working ridiculous hours to establish himself as a self-employed Realtor, Nader found himself falling in love with this tiny, little country in Central America.. Sure the beaches were beautiful but it was the lifestyle that Nader really fell in love with. It was like yesterday as Nader put it when he told me about the fall that started it all.

    The road was more like a trail than a road with its sharp jig jags resembling a dusty snake working its way over the mountains of Montezuma located on the North West Pacific coast of Costa Rica. It was the dry season and the road hadn't seen a drop of water for 2 months. Their car bounced and jarred from side to side navigating the precariously narrow road with the holes and ruts causing the tires to slip and spin at every switchback. Dust floated from the road like smoke and the lack of visibility made this drive all the more miserable and dangerous.

    Ahead of the car bounced along a homemade motorcycle with two men carrying a 5 gallon can of gasoline.  The black smoke mixed with the dust completely blinding the driver.  One minute Nader couldn't see the motorcycle and the next minute the brake light of the bike was nearly smashing into the hood of his car.

    The incline became nearly unbearable and Nader could see the motorcycle bouncing against the skyline.  The ruts and holes became worse and the bike began bouncing uncontrollably.  The bike sped along and hit one last rut and the bike bounced backwards, dumping the two riders and the gas can to the road and the two riders slid nearly under the tires of his car.

    Nader stopped the car and lept from the driver's seat to check on the riders.  The bike layed on the road, engine idling and tires spinning. The gas can settled to the edge of the road and the drivers were attempting to get up and steady themselves.

    Nader panicked to see the back passenger rise from the street dust sticking to his bloody face.  In broken Spanish, Nader asked if they were alright and from the mask of dust, blood and pain broke a smile that exclaimed, "TUANIS"!

    The two passengers dusted themselves off, shook hands with Nader and assured him that he was ok, righted the bike and continued up the mountain...Nader was beside himself.  When he got back into town he began asking around about "TUANIS".  What did it mean?  How could someone endure an accident like that, brush it off and continue on their way and be happy about it?!?!

    That moment was a crucial turning point in Nader's life, that moment was when TUANIS APPAREL was really born. In 2005 Nader and his girlfriend Beth sold everything they owned, packed up their two dogs and moved to Costa Rica...their family and peers thought that they were absolutely insane.  Nader's quest for paradise became a journey within himself which led him to the TUANIS lifestyle. TUANIS helped him realize that is no such place called paradise and in order to reach paradise he needed to to change his approach on life which started with changing the way he viewed everything around him, that was the moment Nader had his epiphany and that epiphany was TUANIS. 

    Years later, Nader has returned to the United States with his now wife Beth and his daughter Sheyla.  He recognized the stark contrast of TUANIS and how many are currently living here in the 1st world. Much like Nader has instilled the important messages of TUANIS to his daughter he's now decided to introduce TUANIS to the world through his company TUANIS APPAREL.  It's time to change the state of the world but to do that you need to change your state of mind.  

    TUANIS is more then just a brand, It's a new way to live.. It's about enjoying the moment and letting things happen the way the are suppose to.  It's not a remedy.  It's not a cultural anesthetic like so many first world "cures".  It's not a materialistic band aide to get you through the day.  It's not just a change of vocabulary. The TUANIS lifestyle is designed for those who are tired of the Rat Race. Stop racing through the day and start embracing it! Reflect your decision to change your lifestyle by wearing TUANIS Brand Clothing. 

    Tuanis...Change Your State of Mind.


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